Jaime Perlman Studio is a creative direction agency and consultancy which shapes bespoke campaigns for leading global fashion brands and independent labels. The studio specialises in communicating sustainability from brand to consumer, and ideating more conscious story-telling content. Jaime Perlman Studio also publishes More Or Less, the first magazine devoted to raising awareness about sustainability in the fashion industry. Its debut issues featured Kate Moss and Amber Valletta on its front covers.


Jaime Perlman began her career in New York, working with Anna Wintour at American Vogue. In 2005, she relocated to London to be Art Director, and eventually Creative Director of British Vogue. During her tenure she built close creative relationships with photographers Alasdair McLellan, Angelo Pennetta, Colin Dodgson, Craig McDean, Glen Luchford, Harley Weir, Jamie Hawkesworth, Juergen Teller, Mert and Marcus, Nick Knight, Oliver Hadlee-Pearch, Paolo Roversi, Tim Walker, Tyrone Lebon and Zoe Ghertner.


Digital content is also a passion for Jaime, she has art directed and commissioned films for Vogue Video and for commercial clients. In 2009 she launched one of the world’s first Fashion Film platforms, TEST, where she collaborated with young British fashion designers making films to promote their seasonal collections. She is also a leading authority on fashion film, and has been a panel member for the British Fashion Council’s Fashion Film initiative. She has done talks about fashion and moving image in Beijing, Singapore, New York and London.

As Time Goes By

As Time Goes By

Photographed by Mario Testino, Styled by Lucinda Chambers, Headline illustration by Jo Ratcliffe

Vogue 100

June 2016 Cover
100th Anniversary Collectors’ Edition

Duchess Of Cambridge, photographed by Josh Olins, Styled by Lucinda Chambers


Vogue Covers

  • British Vogue, November 2015

    Lea Seydoux photographed by Craig McDean.

  • British Vogue, October 2015

    Sienna Miller photographed by Mario Testino.

  • British Vogue, July 2013

    Helena Bonham Carter photographed by Mert Alas & Marcus Piggott.

  • British Vogue, April 2013

    Edie Campbell photographed by David Sims.

  • British Vogue, June 2012

    Kate Moss photographed by Mert Alas & Marcus Piggott.

  • British Vogue, August 2012

    Emma Stone photographed by Patrick Demarchelier.

  • British Vogue, March 2013

    Cara Delevigne photographed by Mario Testino.

  • British Vogue, November 2011

    Rihanna photographed by Alasdair McLellan.

  • British Vogue, January 2014

    Cara Delevigne photographed by Alasdair McLellan.

  • British Vogue, November 2013

    Claire Danes photographed by Nathaniel Goldberg.

  • British Vogue, July 2012

    Christy Turlington photographed by Patrick Demarchelier.

Fade To Black

Fade To Black

Photographed by Jamie Hawkesworth, Styled by Joe McKenna.

New Nomad

New Nomad

Photographed by Juergen Teller, Styled by Jane How.

November 2015

The Face

The Face

Photographed by Alasdair McLellan, Styled by Kate Phelan.

Dark Blooms

Dark Blooms

Photographed by Ryan McGinley, Styled by Francesca Burns.

Tumble Down

Tumble Down

Photographed by Harley Wier, Styled by Jane How.

November 2015