Jaime Perlman Studio is a creative direction agency and consultancy which shapes bespoke campaigns for leading global fashion brands and independent labels. The studio specialises in communicating sustainability from brand to consumer, and ideating more conscious story-telling content. Jaime Perlman Studio also publishes More Or Less, the first magazine devoted to raising awareness about sustainability in the fashion industry. Its debut issues featured Kate Moss and Amber Valletta on its front covers.


Jaime Perlman began her career in New York, working with Anna Wintour at American Vogue. In 2005, she relocated to London to be Art Director, and eventually Creative Director of British Vogue. During her tenure she built close creative relationships with photographers Alasdair McLellan, Angelo Pennetta, Colin Dodgson, Craig McDean, Glen Luchford, Harley Weir, Jamie Hawkesworth, Juergen Teller, Mert and Marcus, Nick Knight, Oliver Hadlee-Pearch, Paolo Roversi, Tim Walker, Tyrone Lebon and Zoe Ghertner.


Digital content is also a passion for Jaime, she has art directed and commissioned films for Vogue Video and for commercial clients. In 2009 she launched one of the world’s first Fashion Film platforms, TEST, where she collaborated with young British fashion designers making films to promote their seasonal collections. She is also a leading authority on fashion film, and has been a panel member for the British Fashion Council’s Fashion Film initiative. She has done talks about fashion and moving image in Beijing, Singapore, New York and London.