Bally approached us with the task of a brand 'refresh', elevating the image of the Swiss luxury fashion house with a 360 campaign conveying a more sophisticated yet authentic identity to the brand's Swiss heritage, with a modernized edge.

We fine-tuned the overarching brand message and unified all of Bally’s communication under one umbrella, making sure seasonal collections, campaigns and events always link back to these foundations: Swiss design heritage, appreciation for nature, love of the arts and creativity, collaboration. Moving forward, each brand expression re-enforced these core brand values, while introducing a greater sense of warmth and connection. 

Our launch campaign made a bold, 360-degree brand statement that balanced impact with authenticity. Shot by photographer Zoe Ghertner in the Swiss Alps, the campaign spotlighted the iconic Matterhorn and Swiss railway—powerful symbols of the brand’s origins. We cast multidisciplinary artist Connie Vallese to embody Bally’s dedication to the arts and creative collaboration.

The result was a striking visual narrative that seamlessly blended the grandeur of Swiss landscapes with refined, product-focused imagery—highlighting Bally’s shoes and bags in a context that underscored the brand’s essence and values.

To create continuity and build a lasting brand narrative, we developed a clear creative lens rooted in Bally’s core values—Swiss design heritage, nature, the arts, and collaboration. This lens became a strategic filter through which all future campaigns were conceptualized and executed, ensuring consistency in tone, message, and visual language. We reinforced this continuity by continuing to work with the same creative team, including photographer Zoe Ghertner and artist/model Connie Vallese, whose presence became emblematic of Bally’s renewed identity. For the follow-up campaign, we brought the team to an architecturally striking Swiss home, further anchoring the story in design excellence and authenticity, while evolving the narrative in a setting that felt both intimate and true to the brand’s origins.

When COVID-19 disrupted global travel and limited on-set possibilities, we had to pivot quickly and think creatively for the next Bally campaign. With travel to Switzerland off the table and studio shoots our only option, we reimagined how to tell a compelling brand story from London. To maintain a connection to Bally’s Swiss roots, we incorporated iconic pieces of Swiss design furniture into the set, grounding the campaign in the brand’s heritage. To express Bally’s appreciation for nature, we collaborated with photographer Harley Weir, whose evocative archive of landscape imagery provided a rich visual backdrop. The juxtaposition of her sweeping natural scenes with the clean lines of Swiss design and studio-shot models created a visually powerful and emotionally resonant narrative—one that upheld authenticity and brand values during a time of global uncertainty and change.