We created the logo to stand out amongst the sanserif fonts that dominate the contemporary climate. We designed a memorable script, influenced by the decorative, sweeping mark making of the Art Nouveau movement. At once elegant and fresh, its lines suggest the flow of energy which Vyrao captures with its scents.

Through a spectrum of logo, packaging, digital and campaign design, we constructed a visual language and brand identity that embodies the environmental, aesthetic and spiritual consciousness of Vyrao.

Centred on principles of artisanal craftsmanship, authentic materials and Vyrao’s prioritisation of energetic power, we created a powerful, joyful brand identity characterised by the organic graphic line of the Art Noveau movement and a sharply contemporary palette. The strength and depth of these tones functions as a conscious manifestation of Vyrao’s advocacy for the energetic power of colour.

We worked to create packaging that was both beautiful and ethically produced; settling on boxes crafted from recycled paper. The matte texture of the box is playfully contrasted with the high-gloss embossing and sticker. Using minimal materials to produce minimal waste, we conjured the seductive, luxurious feel of a jewellery box, ensconcing the bottle in its green wrappings like a jewel.

We set out to create a 360 digital first online experience which was inspirational, modern and evoking emotion- like the fragrances themselves. Working with AI artists, film directors and social content creators, we created and elevated digital-first experience for the customer.

We commissioned five photographers whose work matched the moods of each scent to collaborate with us in the creation of visuals for our campaign. We created a signifcant body of stills and film that engage with the characteristics of a specific perfume of the five, but equally representative of this multi-faceted range as a whole. Artists include Lea Colombo, Katie Burnett, Luis Alberto Rodriguz, Igor Pjort and Alex Leese.